For many, Rolex remains an industry standard for luxury watches and has long been associated with fine craftsmanship, social standing, and value retention. Unfortunately, the brand's reputation has also created opportunities for counterfeiters, or 'super clones'. These challengers attempt to manufacture watches that mimic the look and feel of a Rolex, and even go so far as to imitate the movement and engraving. With the increased prevalence of advertisements that include the
